CONTROL
Understand where you stand
A simple picture of money available, commitments still ahead and what remains before payday.
In the current betaOur vision
Working hard should give you a chance to move forward. D2W’s purpose is to help people understand their money, break repeated financial pressure and work towards a future with more stability and choice.
Your payday should be the start of progress. D2W puts a clearer plan within reach, so you can build stability today and more freedom for your future.
Financial clarity should be accessible and easy to understand. You should be able to see what your money needs to do, explore the effect of a decision and recognise the next step that fits your life.
Ibrahim UddinFounder, D2W
The problem we care about
Bills, debt repayments and costs that were never in the plan can leave people back at the same point each month. Seeing a balance alone does not reveal the whole situation.
D2W starts with financial control: understanding what you have, what you owe and what your money still needs to cover. That makes the next decision easier to assess.
Preparing for future costs and keeping debt and savings in view can make progress more visible. Financial freedom is our wider ambition; building a stronger position is the practical starting point.
The wider direction
Our vision connects the stages of financial life. Today we are testing CONTROL and basic SAVE planning. Each future service needs its own development, funding and appropriate arrangements.
CONTROL
A simple picture of money available, commitments still ahead and what remains before payday.
In the current betaRESET
Explore a future lending model designed around a better outcome and a more stable financial position.
Future concept · unavailableSAVE
Plan for known future costs and an emergency reserve, so the next expense has a place in your plan.
Goal planning in the betaINVEST
Explore a future path from stability towards long-term wealth and financial independence.
Future concept · unavailableRESET lending and INVEST are unavailable future concepts. A membership or waiting-list place does not provide eligibility or priority for future financial products. D2W does not currently hold or move money, lend or provide regulated financial advice or investment services.
How we build
A useful estimate comes with an explanation of what it includes. You can review the calculation and its assumptions.
Guided steps and plain language help you get to a useful view. We focus on making important actions easy to find and understand.
Feedback helps us identify confusing steps and improve the product. We are building around how people actually use their money plan.
For individuals
Try the fictional demo to see how your money picture, debts, goals and everyday changes fit together. Join the waiting list for the first full release.
Explore D2WFor employers
Money pressure can follow people into their working day. We are exploring D2W as a workplace benefit that gives employees a straightforward way to understand and plan their finances.
Employer support is in development. We welcome conversations about employee needs, pilot design and what useful support would look like.
Discuss D2W for your teamThe next chapter
Get ready for a simpler way to understand your money, plan ahead and build stability. Join the V1 waiting list. Target release: 1 January 2027.